Canada Life Digital Campaign
As more modern wealth management tools continue to attract the maturing millennial market, Canada Life – a more traditional financial services company – is competing for their business. Through a series of digital ads, Canada Life aims to educate financial advisors on their diverse financial management solutions.​

Colgate Consumer Journey
With this campaign I focused on creating a seamless journey from in-store discovery to digital engagement. I translated the brand’s visual language, tone, and hierarchy from the retail environment to web, making sure the experience felt familiar and consistent at every touchpoint. The result was a cohesive, connected brand experience that builds trust and recognition

Unilever Campaign
I worked on the “Every Day U Does Good” campaign for Unilever, designing shopper-facing creative across multiple channels. The challenge was balancing a purpose-driven message with strong retail performance, and ensuring the work translated clearly across formats. The campaign went on to win a Bronze Shopper Innovation + Activation Award for its integrated approach.​

Vuse Customization Platform Integration
Developed the brand identity for Vuse x U, a customization platform for Vuse vaping devices, while at TAXI. The playful yet scalable mark became central to the global brand marketing strategy, spanning in-store and online applications across international markets.